The Most Important Factor When It Comes to Fat Loss with Jaime Morocco
Kylie:
In this episode, I sit down with world class nutrition coach, Jamie Morocco. She is a straight shooter with a huge heart. We discuss her history as an overweight, depressed teen to someone who has shifted her identity to someone who is happy, healthy, and thriving. We discuss what it truly takes to lose the weight and lose it for good. Along with the three phases of dieting, it's an extremely enlightening podcast and I know you'll love it. Enjoy.
Kylie:
Welcome back to the show today. You guys, I am so excited, I have one of my very best Instagram friends with me, Jamie Morocco, and before we dive in, tell us a little bit about yourself. What do you offer now?
Jaime:
Thank you so much for having me Kylie, and I'm so excited to do this episode with you. I work with people, mainly women all over the world, and I help them reach their body composition goals in a way that is safe and sustainable, for the rest of their life, so they can forget about yoyo dieting. We're all about lifestyle and getting you to a place where you can lose weight, enjoy the foods that you love, travel, and still get the results that you want.
Kylie:
I love that. And I wanna dive into that in just a moment, one of the big things that you just said was enjoying the foods that you love. I feel like people think they have to cut out all of those things, but that's simply not the case.
Jaime:
If you're not including those foods on your fat loss journey, you are literally setting yourself up for a yo-yo dieting cycle at the end. I make it a point to tell my clients, they actually have to include those things on their journey to lose weight. Then they realize a lot of the food fear and anxiety that goes along with a lot of those junk food items then gets removed. I'm a big advocate for making sure you include that stuff on your journey.
Kylie:
Absolutely. Now, before we do dive into all of that, I know that you were not always this vision of health and wellness, and you also were not always in this industry. So can you tell me what you were doing prior to this in terms of your career to begin with?
Jaime:
Yeah, when I graduated college, I was a personal trainer and group fitness instructor, and I managed a personal training studio. Then I went back to school for my MBA and entrepreneurship. I knew I wanted to own my own business one day, but I wasn't sure what that would look like. One thing led to another and I got launched out into Silicon Valley. I did an internship at Sephora for a little while. I worked for several different startups, and I realized how much I hated working for other people. In between the many layoffs that there were in that time in my life, because Silicon Valley is a volatile job market. I built an online fitness business in 2015 and I went all in, in 2016 and here we are.
Kylie:
I love that you say you hated working for other people, because now, I don't think I was always this way. Even if you ask me for something, I have this huge resistance, you're not the boss of me.
Jaime:
I felt that too. I also felt like I am working on somebody else's dream. It was a great job on paper, it was a great salary, unlimited vacation. It was all the things that should make us happy in a job. I felt unmotivated. I would rather have told my boyfriend at the time, now husband, I would rather be making no money working on my own shit, because at least I know there's limitless bounds of what I can do. I just felt too confined and it wasn't for me.
Kylie:
Now can you even imagine?I would feel like a wild animal, where if I had to go back, it would just be torture,
Jaime:
Torture. I even walk by his office building sometimes and the fluorescent lighting, no.
Jaime:
If for some random reason I'm downtown during lunchtime and I see all the people in their slacks, skirts and heels. I'm sorry, you're in those slacks and I'm in these leggings.
Jaime:
I know, I know. I mean, some people love it. Whatever feels best for them, but I knew that I was the worst. I'm not employable. Let's just say that.
Kylie:
I don't think I'm employable at this point.
Jaime:
I'm totally unemployable.
Kylie:
In addition to that, you are working in Silicon Valley in that volatile environment, not super jazzed. What was going on with your own personal health, wellness, fitness?
Jaime:
I've always been on a journey because when I was younger, I was overweight and I had high cholesterol. I had to have my gallbladder out. I was a C student. I was depressed about my weight. I got to college, I lost over 50 pounds. I kind of went too far on the other side. With the running and you know, how it is the cardio and all of that. Then when I was in Silicon valley, I was, I had been on the birth control pill, my whole life. That's when I really noticed I was having hormonal problems because I went off the pill and I didn't get a cycle. I realized I had probably shouldn't have gone on the pill in the first place, but I was only 12.
Jaime:
Our parents do the best that they can with the information the doctors give them. I had really bad cramping and everything. I just noticed that I had some hormonal stuff going on at that time. That was towards the later end when, we were getting ready to move back to Boston. It was your youth when you were overweight. Yeah. What do you think led to that? I will tell you, I remember it very clearly. I think I was my mom, who is a rail. She has never worked out a day in her life, never counted a calorie, and she is one of those people who is a hundred pounds.
Jaime:
That's just who she is. She's the anomaly and my dad is very lean too. So genetically, I should have been a lean person and I was up until I was around seven years old and I had to go on medication for asthma. That made me very hyperactive. I was eating a lot and burning a lot. I was a tiny little thing, burning a lot of calories, eating a lot of food. I went off the medication a year later and my body was re-calibrating and I gained a little bit of weight as I was still eating. The doctor told my mom, we need her to go to a nutritionist, I'm worried about her weight. That doctor was the catalyst, it's all good.
Jaime:
It all worked out. But looking back, I saw the nutritionist and it made me feel like, you have a problem, you are fat. She didn't use those words, but that was the spirit of it. You can only have treats this amount per week. You need to be on a regimented thing. That was really the catalyst for it, because there's something wrong with me.That's when the weight continued to pile on. I would try different things, I tried weight Watchers. My dad did slim fast once, and I would sneak that. My parents wouldn't want me drinking that and nothing really worked. It just kept piling on and on, but that was really the catalyst for it. I'm so grateful, that happened because that has cascaded into today. Looking back that was for sure the catalyst to the weight gain and everything. Wow.
Kylie:
When you went to college, did you just make this decision to switch? What was that?
Jaime:
It's so interesting because I felt the fact that I was depressed about my weight in middle school and high school, and I attracted relationships that were unhealthy. My friendships were unhealthy. I was unhealthy, I was a C student. I barely went to school. I also was having really bad health issues from the gallbladder my entire senior year. I didn't know what it was. Once I got to college, my dad looked at me, I went to college in downtown Boston to a school called Suffolk and they didn't have any dorms, so I was set up in a nice apartment. My dad looked at me and he said, if you don't get at least like a 3.0 this semester, you're coming home, I'm selling your car and you're gonna go to a community college.
Jaime:
I was like, fuck, okay, option one, option two. I knew that the part that was holding me back,as crazy as it sounds in school, was that I wasn't disciplined about my nutrition and work and working out. I started getting really focused, and had an identity shift. As soon as I moved in, I'm gonna figure out this weight loss thing. I kid you not in parallel, I became a straight A student and graduated number one in entrepreneurship. Because one thing, bleeds into the other. It's that focus, intention and my weight loss also trickled into my schooling. That was the reason, because I knew I needed to change physically, mentally, and emotionally,
Kylie:
And you were able to do this on your own, correct? You didn't have a coach. You didn't have a nutrition coach. I don't think people had nutrition coaches back then.
Jaime:
Yeah, I did not
Kylie:
Even that it was that long ago, but
Kylie:
All by yourself, sheer will.
Jaime:
I read about calories and I would calculate my calories. I have notebooks where I'm in school, on the side, I calculated my calories.That's how I did it. I never did anything. I never restricted calories, super low or anything, but I definitely was running five miles a day at one point It was a lot of cardio.
Kylie:
When did you know you had reached that point where this is too much, or did someone have to come in and say Jamie, this isn't right.
Jaime:
I'm 5'4, and I think at my lowest, I was a hundred pounds. I got really, really thin. We went to Italy one year, I think in 2008 and my dad looked at me and he was like, you are just like Jamie, you really gotta like, gain some weight here. That was a wake up call for me because I think what happens is that the weight loss almost becomes addicting in a way, at first it's really serving you, it's great. Then, you know, I got down to like 125, which was my ultimate goal, which was a, great weight for my bone structure and my body personally. Let's go to 120 and see what happens. Let's go to 115 and see what happens. It kept going. I just kept pushing that limit. I didn't know how to just pick a weight and stay there.
Kylie:
I also really wanna talk about is this idea of body dysmorphia. I feel like none of us really know what we look at, period. Do you feel like you would look in the mirror and you didn't really see what was there?
Jaime:
I don't think I ever had that. I was joking with my assistant coach even earlier today. I posted a picture on Instagram, my current body composition, because I'm working on some gut and hormone stuff and I was like, I feel squishy. She's like, Jamie, you look great. I'm like, I know I look good, but I'm ready for a Behe competition or anything. I don't think I ever struggled with that because I always knew that I was very thin. It was more not knowing how to make the transition out of that. And that's where I started binging and then restricting.
Kylie:
You did go there.
Jaime:
Yeah, I totally did.
Kylie:
Okay. You weighed a hundred pounds and is that when that came on?
Jaime:
Yeah, when I dipped, it never happened to me above 110. As soon as I dipped down, to 110, I was going out drinking on the weekends and I would just come home and eat all my friends' food. I wake up the next day and feel terrible. I'm going to buy the groceries and it was embarrassing. Now I obviously know there was a very physiological reason why that was happening. Wow. It was binge, kind of like be good during the week and binge on the weekend type of thing. I was just trying to find my balance and my body was so hungry. Willpower is only so strong when your body's gonna fight back on that.
Kylie:
Well, I love what you just brought up, that there was a physiological reason you were binging. If someone says, why am I struggling with binging? You're probably not eating enough. That's a sign. Your body's like feed me.
Jaime:
Yeah. I work with clients all the time who come to me with history of binge eating and I don't think that we talk enough about like the physiological reason why, so people think that it's all them and it's motivation and I won't deny that there are habits there for sure. Which I also experienced, but it's really driven by your bodies. Your bodies need to conserve energy. It feels like you're gonna starve it again. Or in my case, I was way too thin. And it was like trying to get me to eat and that's how it would happen. You know, one bite of something was like the catalyst for that.
Kylie:
That's so fascinating. So how do you guide your clients through that binge eating?
Jaime:
I take a little bit of a rogue and perhaps controversial approach. It fucking works. Basically, I tell my clients that they need to, first of all, remove that as a part of their identity. You can no longer call yourself a binge eater. Right. You might have identified with that behavior in the past, but we're dishing that identity right now because the more that you identify as that, even if you're trying to work through it, that's what you're going to view. The we're gonna view the world through that lens, so that's what we do first and foremost. Secondly, I think, and this is an interesting kind of conversation around therapy versus coaching because I think therapy can be really helpful and the healing, reflecting, looking back and seeing why we are the way we are. Coaching kind of takes you where you are now. Where the fuck are we going? Where do you wanna go? You know, let's look forward. I get my clients to think in an ideal world, where do you wanna be in six months? What does she do right now? Yeah. How does she act? And then reverse engineer that into the day to day.
Kylie:
Yes. that works on so many levels. I'm a binge eater and you reframe it. I don't work out in the morning. Yes you do. I don't like vegetables. Yes you do. That's so powerful. This is really why I wanted to talk to you because it is so mental and this is why your clients are so successful. I feel do you?
Jaime:
It's all mental. I ask them in the beginning before I even take them on as a client, I say there's three areas that people struggle with. Strategy, accountability, and mindset. Where do you need the most help? Everybody says strategy and accountability. No one says mindset. And then I kid you not, like clockwork within eight weeks. They say to me it was wasn't.
Kylie:
Oh, I love it. I wanna come, we'll come back to mindset because that's my most favorite thing to talk about. Yeah. Do you do macros with all of your clients?
Jaime:
Macros or protein and calories only. I do take clients, so I take them through the three phases. We go through fat loss, reverse diet, and then they transition to intuitive eating. So in the intuitive part, they start to put the macro tools away. But yeah, everybody gets macros. You gotta know, what the fuck you're eating.
Kylie:
I Know. And there are some people out there who think it's extreme and neurotic, but no way it's a tool for awareness.
Jaime:
I think about it like this, when you take the time to know what's in your food, you have that skill set with you for the rest of your life. Yep. That is a foundational piece of knowledge that when you don't need to track macros anymore, you understand what's actually in the food that you're eating. The other thing that I say to that is fuck yeah it's obsessive, you should be obsessive about any goal that you're reaching. Mediocre isn't gonna get you anywhere. Ew.
Kylie:
That's what we say. Average. Ew.
Jaime:
Yeah. Average. Ew. Who wants average and why would you want to embark on a weight loss journey and be robbing yourself of a more efficient way to get there? To me again, that's a total mindset shift that has to happen. because macros, you know, some people think it's a triggering tool. Some people think it's a great tool. It's all about what's going on up here. I have worked with clients that have had eating disorders in the past and I'm like, okay we're gonna teach you macros, but this is gonna be a totally different experience than how you might have used them before. Once I understand that, then it makes more sense.
Kylie:
Yes. I love that. The other thing that I love that you just said was, okay, you guys, she said part one fat loss, part two reverse diet, part three, intuitive eating. Yeah. Three essential parts.
Kylie:
So everyone knows about fat loss, blah, blah, blah. Great. I feel people think they either should always be in fat loss or they don't know how to transition out of it.
Kylie:
Let's talk about reverse dieting. This is my other favorite topic in the entire world. How do you describe a reverse diet?
Jaime:
A reverse diet is when you bring your calorie intake back up to a more normalized standpoint so that your metabolism and your hunger and satiety hormones can come up to, a regular rate and more normalized rate. Plus you get to eat more fucking food.
Kylie:
There are, no negatives to this reverse diet. Yeah. People have got to get their brains wrapped around it.
Jaime:
I get that. It's hard. I think the mental part that's hard is, you go from something so gratifying, like weight loss. I do the thing. And then I get the thing and then reverse dieting is, I'm adding calories, but the weight, I don't have that instant gratification. So again, that also becomes another mindset challenge, but it's very unhealthy, even dangerous to keep yourself in a very long term calorie deficit.
Kylie:
Yes. And you know, anecdotally the population where I see, I mainly work with women as well. So women having the hardest time grasping onto this are women my age and older. So, I'm 41 and it's just, it's really hard. I can get the younger girls, it clicks. It's like that programming has been inbreded in us and it's so hard to wrap our brains around it. But when they do, it's a game changer. I wanna talk to the mental challenging part of it too. It does get mentally challenging once you see your physical changes. Right.But you have to understand that you don't need to be lean year round and it's short term and you're more than what you look like. Right?
Jaime:
Yeah. Also it's probably water. I really don't see weight gain. I have never actually seen weight gain in my program, not saying that it couldn't happen. Because everything's different. I haven't seen it on a reverse diet and I get clients up to like 1900, 2000, they might feel a little puffier because of the water and look a little bit different. I think when it's done properly, it should not result in true fat gain.
Kylie:
Oh yes. A hundred percent. Oh my gosh. I love that. Then if you go right into intuitive eating from your fat loss, you don't understand how much you can truly eat.
Jaime:
Well, not only that you're leptin and ghrelin. So leptin is your satiety hormone and ghrelin is your hunger hormone. They're all jacked up. So you're less satiated and more hungry. It's a very big mistake to go from fat loss, to intuitive eating because you can't trust your body's intuitive eating right now because it's been in a fat loss phase. That's why the reverse diet is really the bridge between those two.
Kylie:
I love this because I honestly feel, not that I know all the coaches out there, but you seem to be one of the only ones who is addressing all three parts of this.
Kylie:
I mean, we all know people that can get us, our fat loss goals, handful more with the reverse diet. But I don't know who is putting all three together. I also know a ton of intuitive eating people.
Jaime:
Yeah. I haven't actually either. To me that's what I've done and that's what made the most sense to me. I think that it's just so necessary because you can't, efficiently lose weight just by doing intuitive eating, you could lose weight, but it's not gonna be efficient. You can't really expect someone to track their macros their entire life. They need to learn the intuitive eating skills.
Kylie:
Do you remember that day about a year ago when my fitness pal went down and the mayhem.
Kylie:
If you don't know what four ounces of chicken looks like by now. We got big issues.
Jaime:
My fitness pal is down.
Kylie:
It was mayhem in my world.
Kylie:
So back to the mindset. You used the tool of, who do you wanna be in six months? What would she be doing now? What other helpful tools do you have in terms of mindset?
Jaime:
Ooh. Can you give me an example of a challenge that someone might have? Oh my
Kylie:
God, this is so great. Let's talk about it, it might all boil down to this one, to be honest with you. I don't like to work out same tool, right?
Jaime:
Here's the thing. I say pick your freaking hard, and this is a Mel Robbins thing, but it's brilliant. You need to separate how you feel from what you do. If you let, how you feel dictate your actions, you're gonna end up in the same place that you are. A big lesson here is to not wanna do it and then just fucking do it. Yes. That's where, I get people. Initially there's always that resistance in the beginning and changing habits and there's a lot of neuroscience in terms of why this is. You get through those initial couple weeks and it gets a hell of a lot easier. Then you have clients telling me, they're waking up at four in the morning to work out. I'm like what?
Kylie:
I recently interviewed my husband, not as my husband, but as someone who has gone from being a collegiate athlete to not working out at all, to now he is that person, the morning person. He would say, I'm not a morning workout person. I'm not doing that. I work out in the night, but he had to change the story. Change his identity.
Kylie:
What else would be a challenge? This is one of my favorites. I'm so full. I don't think I can eat all this.
Jaime:
That is a common one that I hear in the beginning because people are not used to eating, you know, standard American diet is very processed and low density, but high calories. High calorie density, but low volume of food. So we're going the other way. We're going high volume, low calorie. In the beginning, I don't want someone to be physically uncomfortable, so I will give them a couple week grace period, if they need to just, not put any more food in their body, if they're gonna be sick. . Now if it's I'm scared to eat this many calories, then I say you have to just trust the process. Doing the same thing is only going to get you the same results and you don't want to start your fat loss journey, eating 1300 calories a day. Once you explain the rationale to them, if you do that, it's not really going to give us anywhere to go. If we need to make an adjustment, which we probably will.
Kylie:
I'm so glad you just said that because that is one of the things that I think another reframe for people is we want you starting to lose that fat while eating as much as
Kylie:
And I just think we've been programmed to think we have to suffer through this. It's a pleasant surprise if you can buy into it.
Jaime:
Yeah. My clients are shocked. They're like, what do you mean? I know I'm like, enjoy it. Trust me, have fun with this. Have a cupcake, have a glass of wine. I think there are parts that are hard, like you said, I don't wanna work out today. I don't wanna do the thing or whatever those parts are challenging, but I think we expect that it's going to be chicken and broccoli all day. When people aren't getting that, they're almost like why doesn't it feel hard from a nutrition standpoint.
Kylie:
Right. It will feel hard at some point.
Kylie:
That's what you have to realize. What I've found is they're saying, I'm so full in the first two weeks, week three, whatever, but by week four. Oh my gosh. I'm hungry.
Kylie:
That body has to take some time to get used to it all.
Kylie:
So I would like to know what kind of people do you work with? You said they were mostly women, but is there any common thread that you've noticed?
Jaime:
Mostly women, I'd say my clients are typically between 30 and 55, although I have some older, and a couple younger. I will say that I'm pretty selective about who I work with because I need to make sure that person is ready. My program is an investment and an investment of time, money, effort, attention. It's not one of the programs out there that just churn a bunch of people in and out. We deep dive and I need to make sure that, that person is in a place where they're coachable, they're ready to change. They want to change. They know that we're shedding the old and stepping into the new. I don't know that there is really a super common theme. I think that it's more just that person is in a place where they're fucking fed up and they wanna make a change.
Kylie:
Right. So do you find with your clients, I'm assuming you have a very high success rate. What is it that, makes them successful? Is it the fact that they are finally ready and fed up or are there other things, are they doing something?
Jaime:
We do have a high success rate. You know, when a client goes through the program and does what we tell them to do, and then after they're ready to leave. The nest continues to utilize the skill sets that we've given them. I have yet to find anybody that has put on the weight or come back to me and say what heck happened. I like to say we have a hundred percent success rate because everyone seems super happy with their new life and, maintaining their results really beautifully. Sorry, what was the question again?
Kylie:
If there was anything about them that,
Jaime:
Oh, Koolaid. Yeah. They drink the Kool-Aid. They do mindset work. That is what it is. I'm telling you because they get in there and they work. We work really closely with our clients. So they have unlimited text message access to me. We have a private client Facebook group, so that we're really present and able to help them shift the patterns that they're noticing. As a coach, I feel it's my job to help that client figure out what their pattern is and be able to shift it. When you're able to shift those patterns that got them stuck in the first place, that's where you get the long term success. It's not like the macros and the workouts, like you said earlier, they're 10% of the program. 90% of it is really believing that you are going to be a new and different person or the same version of the same you, but you upgraded right. 2.0!
Kylie:
I love that because, I know it's hard for people to buy into that when they're in that state of desperation. It's not just macros and workouts. It is total mindset.
Jaime:
It's total mindset. I always, of course in the beginning, we speak to them more from a nutritional standpoint so that they can get that, more instantaneous gratification on the scale. As things evolve, they really start to notice. I had a client the other day who had a really stressful day and she didn't wanna hit her macro. She was like, is it okay if I just, and I was like, no, let's talk about this. I'm going to give you a little bit of a hard time, a little bit of tough love with a lot of love, but you don't wanna allow, we know that her pattern is she lets external circumstances dictate how she's showing up for herself. I said, don't you realize that that's what you're doing right now. She was like, oh shit. Yes. Yeah. Thank you. When she was able to see that as her pattern, what does the 2.0 version of you do in this moment? She said, I don't let external circumstances dictate how I show up for myself.
Kylie:
Oh, wow. Jamie. Now here's a question for you though. Yeah. With the unlimited texts. Yeah. And private Facebook group, how do you protect yourself? How do you set boundaries for yourself? Or is it noted? I don't respond to texts after 7:00 PM.
Jaime:
No, they can text me whenever. I have a separate line for my client, so it's separate from my personal. I honestly believe that since I do such a good job of interviewing clients and making sure that they're ready, the clients are just so great about the text messaging. They really use it when they need help and/or want to celebrate something. I never feel, and I have close to 45 clients right now. My peers who also are in an online coaching space are like don't you ever feel drained? I really don't, I get excited to help somebody work through something. I think, because I've got them to like drink the Kool-Aid in the beginning, that they know how much personal responsibility they have to themselves. Their job is to stay in communication with me and communicate what's coming up for them. I help them shift it. I don't take that on energetically as heavy. It actually makes me feel lighter and really good when I'm able to help them.
Kylie:
That's powerful. Yeah. I love it. I do think a lot of it has to do that you're getting the right clients because first off your message is very clear. I'm not getting any mixed messages from you, Jamie on Instagram or Facebook. I know what you are about
Kylie:
If you guys, I'll put a link to Jamie's profiles, I would reshare everything. If that weren't silly for me to do. I love everything that you say,
Jaime:
Thank you.
Kylie:
You're welcome. I tell all my ladies in my monthly VIP, there's three people. I want them to follow it's you it's Marcy.
Jaime:
That's awesome.
Kylie:
I also feel you've got a really great system for on boarding clients or no not on boarding them necessarily, but getting clients.
Jaime:
God I wish I knew what it was, because I don't know. I don't have a systematic way. I say the things and the people come, you know.
Kylie:
You, you fill out a questionnaire, right. Let's say, I'm gonna apply for coaching with Jamie. I gotta fill out some specific questions. Right?
Jaime:
Yeah. We do one questionnaire, a 15, 20 minute phone call. If I think I can help you, we do another questionnaire and then an hour phone call. Then I decide if I feel like you're a good fit. Obviously they decide if I'm the coach for them, and then we move forward. It's a lot of getting to know them and making sure that I really feel like I can help them. That they're a good fit for my program. That they're gonna jive well with the other ladies that I have in the group. I want to make sure that I feel like I'm the best coach. A lot of times I tell them I'm not, but I always refer them to somebody else or something else that I feel like will be.
Kylie:
That's powerful. So you have 45 clients right now. Wow. That's amazing. And I know your business has grown significantly right in the last couple of years.
Jaime:
Yeah. Yeah. 2019 especially was a really big year.
Kylie:
Why do you think that was? Or why do you know? That was,
Jaime:
I think a lot of things, first of all, it was the busiest year of my life. I got engaged, planned a wedding, got married, the wedding was in California. My husband's Hindu, I'm Jewish. There's a lot of logistics, a lot of travel involved. I said to myself, I'm gonna let it be easy this year. I saw a lot of my peers putting in a shitload of work, which I definitely did, but the last six months leading up to the wedding, I was just gonna serve my people, and if new people come, that's cool. New people kept coming. I think that number one, the reason it grew is I just let it, let it be easy. I wasn't like, oh my God, where are all the clients? I trust my message. I trust myself. I'm not in scarcity. I know that they're there. I also invested a fuck ton of money in personal coaching and developing my business skills, my mindset skills, my nutritional knowledge, my fitness knowledge, I really made that a huge priority last year.
Kylie:
I would venture to guess all these same things apply to anything you want to be successful in having that abundance mentality as it applies to fat loss. Yeah. I can eat whatever I want whenever I want. It's no longer like glamorous.
Kylie:
The coaching, you know, I'm a huge fan of coaching. I want all the coaches.
Jaime:
All of them.
Kylie:
Personal coaching now was this business coaching or more like something different,
Jaime:
Business coaching for sure, and mindset coaching. I had two different business coaches last year. One was all mindset and one was very tactical, so it was really nice to have them together so they balanced each other.
Kylie:
That's powerful. Again, let it be easy. Life does not have to be so damn hard people.
Jaime:
It doesn't and running a successful company doesn't need to be hard and building and scaling doesn't need to be hard. I think there's a woman out there and I love her. I think she's amazing. Her name is Amanda Francis have you heard of her before?
Kylie:
No.
Jaime:
She's a self-made multi-millionaire and she just teaches other people how to like improve their money mindset. Cool. It triggers the fuck out of a lot of people because she's traveling the world and doing these things, but she's really just such a perfect example of how it can be so easy. I think she's a great person to follow for that. The reason I say she triggers a lot of people, I think it's like how could it be that easy? Right. It's amazing to witness it and it's whatever it triggers in us, is something we have to work on. I always say. I think, just little side note, I think that I followed her for a little while and wow, she's so fascinating. She just lets it be easy. I'm just gonna let it be easy.
Kylie:
It'd be easy. Yeah. Is she the champagne diet lady? Do you know?
Jaime:
No, but I think they might be friends.
Kylie:
Okay.
Jaime:
They're friends.
Kylie:
I think they would be friends. Yeah.
Jaime:
I think they're friends <laugh>
Kylie:
Oh, that's so great. One last thing before we wrap up, let's talk about our mutual love of Dr. Joe Dispenza,
Jaime:
Dr. Joe,
Kylie:
Have you been to any of his stuff?
Jaime:
No, but I'm dying too. Should we go?
Kylie:
Yeah, we should totally go. I have a friend who went and she said it changed her life. I mean, obviously.
Jaime:
I've heard. I have one of my business coaches, also my friend, but one of her friends went and said she was a totally different person after. I need to go to this.
Kylie:
You guys, if you are not familiar, shame on you. No, just kidding. He's all about using your thoughts to create your own personal reality. If you're struggling to change, it all starts with your mindset. I do believe that, you know, Jamie and I clearly disciples of this man, even though we've never met him.
Kylie:
We just need more of him in our life.
Jaime:
I think about his stuff all the time. I tell my clients about it, he has literally changed everything for me. I feel like I was raised Jewish, I was never religious. I was really trying to find my spiritual side or religious, not religious side, but spiritual side, especially in college. I felt like nothing was sticking for me. When I really dove into his work and I was like, oh fuck. This is exactly everything that I've always kind of known to be true, but I didn't know how to articulate it. I mean, his work is just absolutely incredible.
Kylie:
I wanna ask you, like you said, do you feel like you knew that early on in life, before you ventured into this?
Jaime:
Yeah. I definitely do. I just remember sitting there in temple when I was younger and everybody has their own belief in what works for them, and that's really cool, but I would feel this doesn't make sense to me. I don't connect with this. I'm not connecting. I would just feel really restless. I don't know. It just never connected with me in that way. I knew there was always something greater and I was a really powerful manifestor too. I had a vision board in college and all this shit came through except the private jet, but that'll come.
Jaime:
Because we
Kylie:
Need it to get to Joe.
Jaime:
Yes, exactly. It's coming. I'm about it. I knew that I was really powerful and I could, as we all are, we all have the same power within us. I knew that it existed, but I just didn't know. To answer your question, I knew it was always there. I just couldn't put it into a thing. I couldn't give it a name or do anything with it.
Kylie:
That's so interesting. I have a very similar experience. I mean I grew up Catholic and I mean, I hated it. I hated having to do anything and it did not jive with me and I'm super spiritual and I've always been very spiritual, but that just did not click with me in the same thing. Once I heard what he was saying, it was like, this guy knows.
Jaime:
Yeah. What I love so much about it is, I feel like it gives you all of the power. Yes. It says you are so powerful because you're connected to the universe, God, whatever you wanna call it, you have that within you and you have the ability to change your life, change your health. Not only does he say the things he explains to you, the neuroscience behind why, which is fucking mind blowing. Then you do the things that he says to do, and then it happens.
Kylie:
It's insane's crazy. I wouldn't believe it if I hadn't seen it happen.
Jaime:
I know about two years ago, Varoon had a patch of alopecia on the back of his head. I gave him, I bought him a better natural shampoo. I gave him some digestive enzymes, and so when I said you're gonna fucking Joe dispense your way out of this shit. He was like ok.
Kylie:
Use that exact terminology. Just Joe Dispenza it.
Jaime:
It's a verb. I love it.
Kylie:
We need to tell him.
Jaime:
Yes we do. I kid you not, I think Vern might have listened to a part of his book. Not even a meditation or anything and it was gone in like a month.
Kylie:
Gosh. Well, how is married life?
Jaime:
It's great. It's great. We're both entrepreneurs. It's definitely different being a household of entrepreneurs, but it's been awesome.
Kylie:
Your pictures of your wedding. I mean, amazing.
Kylie:
Did you let that be easy?
Jaime:
I did. Awesome. I did. There were some complexities there, but for the most part, it was very easy and just like everything. Talk about manifestation. There were these really bad fires happening, the days before the wedding, in California and Simi Valley. We didn't have the right wedding insurance apparently. I didn't find that out until after, but thank God it all worked out. There were really bad fires. I just remember telling myself it's gonna be fucking fine. Don't you worry about it. You're gonna be good. We got this, come on universe. I believe in you. Then the day after the wedding, the whole fucking place, it was like CNN news, Simi Valley gone by fire. I know and I mean mindset, right. I could have spent the entire days leading up to the wedding being in a state of panic and fear. I believe that if I did that, I honestly think that it probably would've manifested in some way.
Kylie:
Absolutely. And you guys, whenever this podcast airs, we're talking about the COVID whatever. What are you manifesting right now? Be mindful of this stuff. I mean, I don't wanna, put it aside, but we need to think about how are you reacting right now? Right? What are you projecting and crazy? Right. Well, Jamie, thank you so much. This has been such a treat. You are such an amazing resource. Where can we find you?
Jaime:
The quickest way to get in touch with me is just Instagram, Jamie Morocco, or Facebook. Describe me and message me and say hi. <laugh>
Kylie:
All right. Well again, thank you so much. We'll probably have to do this again. Have an amazing day. Jamie. You too. Thank you. Bye-bye
Kylie:
Thank you for listening today. If you would like to find Jamie on social media, you can find her on Instagram at Jamie Morocco. You can shoot me an email [email protected]. If you have any further questions or a suggestion for an episode, have a great day. and paste the edited transcription here.
